![]() ![]() One of the areas where they are potentially at greatest risk is in the queue and at your checkout counter. If you want to ensure that your customers return, you need to do everything in your power to make them feel safe. While some studies have shown that consumers generally feel safer visiting smaller, independent retailers than they do larger chain stores, all stores need to take on board the necessity of illustrating their commitment to preventing the spread of Covid-19 and other illnesses. Unsurprisingly, most consumers still have high levels of concern regarding their safety when shopping in store. Fortunately, there’s lots of things you can do to maximise the potential of your checkout counter. As the last point of contact between you and your customers, it is your last chance to capture any last-minute sales and your final opportunity to leave a lasting positive impression on your customers that gets them on board with your brand and likely to return again. What many people fail to realise is that the checkout counter offers plenty of untapped potential. In fact, the checkout space is often considered to be mainly transactional and undeserving of the love and attention that gets lavished on the other areas of the store. When did you last consider the appearance or effectiveness of your retail store checkout counter? When retailers invest in their physical store, the checkout area is often one that is overlooked in favour of bright window displays and clear signage that draw people into the store instead. ![]()
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